{"title":"Natural Cream Deodorants","description":"\u003cp\u003ePowerful on odour. Kind to your underarms. Handmade in Yorkshire.\u003c\/p\u003e","products":[{"product_id":"blossom-soft-natural-cream-deodorant","title":"Pure \u0026 Bloom Natural Cream Deodorant: Blossom Soft, 60g","description":"\u003cp\u003e\u003cstrong\u003eMore than deodorant. Skincare for your underarms.\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eMagnesium Hydroxide-led, not baking soda. Every essential oil named, nothing hidden behind \"Parfum.\"\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cblockquote style=\"margin:16px 0;padding:12px 16px;border-left:3px solid #A3B18A;background:#F7F5F0;font-style:italic;\"\u003e\n\"This product is absolutely amazing! The scent is so delicate, and the texture is incredibly smooth. It melts into your skin and works so well for me. I'm so happy I found this product. I love their ethics and their passion for creating something safe to use from natural ingredients. I couldn't recommend it more.\"\u003cbr\u003e\n\u003cspan style=\"font-style:normal;font-weight:600;\"\u003eAle I., Verified Buyer\u003c\/span\u003e\n\u003c\/blockquote\u003e\n\n\u003cdiv style=\"margin:24px 0 4px;\"\u003e\n\u003cdiv style=\"font-size:11px;letter-spacing:2px;text-transform:uppercase;color:#A3B18A;font-weight:600;margin-bottom:8px;\"\u003eThe Scent\u003c\/div\u003e\n\u003ch3 style=\"margin:0 0 10px;font-family:'Raleway',sans-serif;font-size:19px;font-weight:600;color:#2c2c2c;line-height:1.3;\"\u003eSoft, floral \u0026amp; quietly elegant.\u003c\/h3\u003e\n\u003cp style=\"margin:0 0 12px;font-size:15px;line-height:1.65;color:#535353;\"\u003eRose geranium brings a fresh floral brightness, while lavender and ylang-ylang create a soft, romantic heart. Amyris, vanilla and warm benzoin give the scent its smooth, comforting finish.\u003c\/p\u003e\n\u003cp style=\"margin:0 0 18px;font-size:15px;line-height:1.65;color:#535353;\"\u003eDelicate and feminine without becoming overly sweet, Blossom Soft stays close to the skin for an understated everyday elegance.\u003c\/p\u003e\n\u003cdiv style=\"display:flex;flex-wrap:wrap;gap:14px 22px;\"\u003e\n\u003cdiv style=\"flex:0 1 188px;min-width:144px;\"\u003e\n\u003cdiv style=\"font-size:10.5px;letter-spacing:1.5px;text-transform:uppercase;color:#8a8a8a;font-weight:600;margin-bottom:4px;white-space:nowrap;\"\u003eFloral Lift\u003c\/div\u003e\n\u003cdiv style=\"font-size:13.5px;color:#535353;line-height:1.5;\"\u003eRose Geranium · Lavender\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:0 1 167px;min-width:126px;\"\u003e\n\u003cdiv style=\"font-size:10.5px;letter-spacing:1.5px;text-transform:uppercase;color:#8a8a8a;font-weight:600;margin-bottom:4px;white-space:nowrap;\"\u003eSoft Heart\u003c\/div\u003e\n\u003cdiv style=\"font-size:13.5px;color:#535353;line-height:1.5;\"\u003eYlang-Ylang · Vanilla\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:0 1 132px;min-width:110px;\"\u003e\n\u003cdiv style=\"font-size:10.5px;letter-spacing:1.5px;text-transform:uppercase;color:#8a8a8a;font-weight:600;margin-bottom:4px;white-space:nowrap;\"\u003eWarm Base\u003c\/div\u003e\n\u003cdiv style=\"font-size:13.5px;color:#535353;line-height:1.5;\"\u003eAmyris · Benzoin\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdetails class=\"pb-accordion\"\u003e\n\u003csummary\u003eWhy It Works\u003c\/summary\u003e\n\u003cdiv style=\"margin-top:8px;\"\u003e\n\u003cp\u003eMagnesium Hydroxide, our leading ingredient, neutralises odour without blocking natural perspiration. Bisabolol, calendula and squalane keep delicate underarm skin comfortable, with a small, balanced amount of baking soda supporting performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails class=\"pb-accordion\"\u003e\n\u003csummary\u003eHow to Use\u003c\/summary\u003e\n\u003cdiv style=\"margin-top:8px;\"\u003e\n\u003cp\u003eUse the clean spatula to scoop out a pea-sized amount. Warm it briefly between your fingertips, then smooth it into each clean, dry underarm until absorbed. Every jar comes with 3 reusable spatulas, so application always stays clean and hygienic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails class=\"pb-accordion\"\u003e\n\u003csummary\u003eFull Ingredients (INCI)\u003c\/summary\u003e\n\u003cdiv style=\"margin-top:8px;\"\u003e\n\u003cp\u003eMagnesium Hydroxide, Mangifera Indica Seed Butter, Butyrospermum Parkii Butter, Maranta Arundinacea Root Powder, Cocos Nucifera Oil, Squalane, Prunus Domestica Seed Oil, Kaolin, Candelilla Cera, Sodium Bicarbonate, Calendula Officinalis Flower Extract, Helianthus Annuus (Sunflower) Seed Oil, Leuconostoc\/Radish Root Ferment Filtrate, Lactobacillus\/Cocos Nucifera Fruit Extract, Tocopherol, Bisabolol, Pelargonium Graveolens Oil, Amyris Balsamifera Oil, Lavandula Angustifolia Oil, Vanilla Planifolia Fruit Extract, Cananga Odorata Flower Oil, Styrax Benzoin Resin Extract, Citral*, Geraniol*, Limonene*, Linalool*.\u003c\/p\u003e\n\u003cp\u003e*Naturally occurring in essential oils. Exactly as printed on the jar. Nothing hidden, nothing simplified for the website.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails class=\"pb-accordion\"\u003e\n\u003csummary\u003eFAQ\u003c\/summary\u003e\n\u003cdiv style=\"margin-top:4px;\"\u003e\n\n\u003cdetails class=\"pb-faq-item\"\u003e\u003csummary\u003eIs Pure \u0026amp; Bloom a deodorant or an antiperspirant?\u003c\/summary\u003e\u003cp\u003ePure \u0026amp; Bloom is a deodorant. It helps neutralise odour without aluminium salts and without blocking your body's natural perspiration.\u003c\/p\u003e\u003c\/details\u003e\n\n\u003cdetails class=\"pb-faq-item\"\u003e\u003csummary\u003eDoes it contain baking soda?\u003c\/summary\u003e\u003cp\u003eYes. Pure \u0026amp; Bloom contains a small, carefully balanced amount of baking soda to support performance. Magnesium Hydroxide remains the leading ingredient in the formula.\u003c\/p\u003e\u003c\/details\u003e\n\n\u003cdetails class=\"pb-faq-item\"\u003e\u003csummary\u003eIs it suitable for easily irritated underarms?\u003c\/summary\u003e\u003cp\u003ePure \u0026amp; Bloom was created with underarm comfort in mind, using Magnesium Hydroxide alongside bisabolol, calendula, squalane and plum kernel oil. Many of our happiest customers found us after other natural deodorants left their underarms feeling irritated or uncomfortable, and stayed because Pure \u0026amp; Bloom works.\u003c\/p\u003e\u003c\/details\u003e\n\n\u003cdetails class=\"pb-faq-item\"\u003e\u003csummary\u003eHow do I apply a cream deodorant?\u003c\/summary\u003e\u003cp\u003eUse the clean spatula to scoop out a pea-sized amount. Warm it briefly between your fingertips, then smooth it into each clean, dry underarm until absorbed.\u003c\/p\u003e\u003c\/details\u003e\n\n\u003cdetails class=\"pb-faq-item\"\u003e\u003csummary\u003eWhat if it doesn't work for me?\u003c\/summary\u003e\u003cp\u003eYour first jar is covered by our 30-Day First Jar Promise. Contact us within 30 days of delivery and, if your claim is eligible, we'll refund the price paid for your first jar. \u003ca href=\"\/policies\/refund-policy#first-jar-promise\"\u003eTerms apply\u003c\/a\u003e.\u003c\/p\u003e\u003c\/details\u003e\n\n\u003cdetails class=\"pb-faq-item\"\u003e\u003csummary\u003eCan natural variations occur?\u003c\/summary\u003e\u003cp\u003eBecause Pure \u0026amp; Bloom is handmade in small batches with natural ingredients and without synthetic stabilisers, slight variations in texture may occasionally occur.\u003c\/p\u003e\u003c\/details\u003e\n\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is Pure \u0026 Bloom a deodorant or an antiperspirant?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Pure \u0026 Bloom is a deodorant. It helps neutralise odour without aluminium salts and without blocking your body's natural perspiration.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Does it contain baking soda?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. Pure \u0026 Bloom contains a small, carefully balanced amount of baking soda to support performance. Magnesium Hydroxide remains the leading ingredient in the formula.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is it suitable for easily irritated underarms?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Pure \u0026 Bloom was created with underarm comfort in mind, using Magnesium Hydroxide alongside bisabolol, calendula, squalane and plum kernel oil. Many of our happiest customers found us after other natural deodorants left their underarms feeling irritated or uncomfortable, and stayed because Pure \u0026 Bloom works.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How do I apply a cream deodorant?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Use the clean spatula to scoop out a pea-sized amount. Warm it briefly between your fingertips, then smooth it into each clean, dry underarm until absorbed.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What if it doesn't work for me?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Your first jar is covered by our 30-Day First Jar Promise. Contact us within 30 days of delivery and, if your claim is eligible, we'll refund the price paid for your first jar. Terms apply.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Can natural variations occur?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Because Pure \u0026 Bloom is handmade in small batches with natural ingredients and without synthetic stabilisers, slight variations in texture may occasionally occur.\"\n      }\n    }\n  ]\n}\n\u003c\/script\u003e\n","brand":"Pure \u0026 Bloom","offers":[{"title":"60g","offer_id":51442778014035,"sku":null,"price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/3837\/6019\/files\/BlossomSoft1.png?v=1788871256"},{"product_id":"grapefruit-calm-natural-cream-deodorant","title":"Pure \u0026 Bloom Natural Cream Deodorant: Grapefruit Calm, 60g","description":"\u003cp\u003e\u003cstrong\u003eMore than deodorant. Skincare for your underarms.\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eMagnesium Hydroxide-led, not baking soda. Every essential oil named, nothing hidden behind \"Parfum.\"\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cblockquote style=\"margin:16px 0;padding:12px 16px;border-left:3px solid #A3B18A;background:#F7F5F0;font-style:italic;\"\u003e\n\"I had purchased the deodorant for the second time as Im very pleased with it.It smells nice, keeps me fresh all day and it's chemicals free!! Would highly recommend.\"\u003cbr\u003e\n\u003cspan style=\"font-style:normal;font-weight:600;\"\u003eD., Verified Buyer\u003c\/span\u003e\n\u003c\/blockquote\u003e\n\n\u003cdiv style=\"margin:24px 0 4px;\"\u003e\n\u003cdiv style=\"font-size:11px;letter-spacing:2px;text-transform:uppercase;color:#A3B18A;font-weight:600;margin-bottom:8px;\"\u003eThe Scent\u003c\/div\u003e\n\u003ch3 style=\"margin:0 0 10px;font-family:'Raleway',sans-serif;font-size:19px;font-weight:600;color:#2c2c2c;line-height:1.3;\"\u003eFresh, citrusy \u0026amp; quietly grounding.\u003c\/h3\u003e\n\u003cp style=\"margin:0 0 12px;font-size:15px;line-height:1.65;color:#535353;\"\u003ePink grapefruit and lime bring a crisp, vibrant freshness, balanced by the green character of petitgrain. Cedarwood, vanilla and warm benzoin create a smooth, grounded finish.\u003c\/p\u003e\n\u003cp style=\"margin:0 0 18px;font-size:15px;line-height:1.65;color:#535353;\"\u003eClean and uplifting with a subtle woody depth, Grapefruit Calm is a refined unisex scent that never feels overpowering.\u003c\/p\u003e\n\u003cdiv style=\"display:flex;flex-wrap:wrap;gap:14px 22px;\"\u003e\n\u003cdiv style=\"flex:0 1 174px;min-width:132px;\"\u003e\n\u003cdiv style=\"font-size:10.5px;letter-spacing:1.5px;text-transform:uppercase;color:#8a8a8a;font-weight:600;margin-bottom:4px;white-space:nowrap;\"\u003eCrisp Opening\u003c\/div\u003e\n\u003cdiv style=\"font-size:13.5px;color:#535353;line-height:1.5;\"\u003ePink Grapefruit · Lime\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:0 1 120px;min-width:110px;\"\u003e\n\u003cdiv style=\"font-size:10.5px;letter-spacing:1.5px;text-transform:uppercase;color:#8a8a8a;font-weight:600;margin-bottom:4px;white-space:nowrap;\"\u003eGreen Heart\u003c\/div\u003e\n\u003cdiv style=\"font-size:13.5px;color:#535353;line-height:1.5;\"\u003ePetitgrain\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:0 1 220px;min-width:174px;\"\u003e\n\u003cdiv style=\"font-size:10.5px;letter-spacing:1.5px;text-transform:uppercase;color:#8a8a8a;font-weight:600;margin-bottom:4px;white-space:nowrap;\"\u003eGrounded Base\u003c\/div\u003e\n\u003cdiv style=\"font-size:13.5px;color:#535353;line-height:1.5;\"\u003eCedarwood · Vanilla · Benzoin\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdetails class=\"pb-accordion\"\u003e\n\u003csummary\u003eWhy It Works\u003c\/summary\u003e\n\u003cdiv style=\"margin-top:8px;\"\u003e\n\u003cp\u003eMagnesium Hydroxide, our leading ingredient, neutralises odour without blocking natural perspiration. Bisabolol, calendula and squalane keep delicate underarm skin comfortable, with a small, balanced amount of baking soda supporting performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails class=\"pb-accordion\"\u003e\n\u003csummary\u003eHow to Use\u003c\/summary\u003e\n\u003cdiv style=\"margin-top:8px;\"\u003e\n\u003cp\u003eUse the clean spatula to scoop out a pea-sized amount. Warm it briefly between your fingertips, then smooth it into each clean, dry underarm until absorbed. Every jar comes with 3 reusable spatulas, so application always stays clean and hygienic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails class=\"pb-accordion\"\u003e\n\u003csummary\u003eFull Ingredients (INCI)\u003c\/summary\u003e\n\u003cdiv style=\"margin-top:8px;\"\u003e\n\u003cp\u003eMagnesium Hydroxide, Mangifera Indica Seed Butter, Butyrospermum Parkii Butter, Maranta Arundinacea Root Powder, Cocos Nucifera Oil, Squalane, Prunus Domestica Seed Oil, Kaolin, Candelilla Cera, Sodium Bicarbonate, Calendula Officinalis Flower Extract, Helianthus Annuus (Sunflower) Seed Oil, Leuconostoc\/Radish Root Ferment Filtrate, Lactobacillus\/Cocos Nucifera Fruit Extract, Tocopherol, Bisabolol, Citrus Paradisi (Grapefruit) Peel Oil, Citrus Aurantifolia (Lime) Oil, Citrus Aurantium Amara (Bitter Orange) Leaf\/Twig Oil, Cedrus Atlantica Wood Oil, Vanilla Planifolia Fruit Extract, Styrax Benzoin Resin Extract, Citral*, Limonene*, Linalool*, Geraniol*.\u003c\/p\u003e\n\u003cp\u003e*Naturally occurring in essential oils. Exactly as printed on the jar. Nothing hidden, nothing simplified for the website.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails class=\"pb-accordion\"\u003e\n\u003csummary\u003eFAQ\u003c\/summary\u003e\n\u003cdiv style=\"margin-top:4px;\"\u003e\n\n\u003cdetails class=\"pb-faq-item\"\u003e\u003csummary\u003eIs Pure \u0026amp; Bloom a deodorant or an antiperspirant?\u003c\/summary\u003e\u003cp\u003ePure \u0026amp; Bloom is a deodorant. It helps neutralise odour without aluminium salts and without blocking your body's natural perspiration.\u003c\/p\u003e\u003c\/details\u003e\n\n\u003cdetails class=\"pb-faq-item\"\u003e\u003csummary\u003eDoes it contain baking soda?\u003c\/summary\u003e\u003cp\u003eYes. Pure \u0026amp; Bloom contains a small, carefully balanced amount of baking soda to support performance. Magnesium Hydroxide remains the leading ingredient in the formula.\u003c\/p\u003e\u003c\/details\u003e\n\n\u003cdetails class=\"pb-faq-item\"\u003e\u003csummary\u003eIs it suitable for easily irritated underarms?\u003c\/summary\u003e\u003cp\u003ePure \u0026amp; Bloom was created with underarm comfort in mind, using Magnesium Hydroxide alongside bisabolol, calendula, squalane and plum kernel oil. Many of our happiest customers found us after other natural deodorants left their underarms feeling irritated or uncomfortable, and stayed because Pure \u0026amp; Bloom works.\u003c\/p\u003e\u003c\/details\u003e\n\n\u003cdetails class=\"pb-faq-item\"\u003e\u003csummary\u003eHow do I apply a cream deodorant?\u003c\/summary\u003e\u003cp\u003eUse the clean spatula to scoop out a pea-sized amount. Warm it briefly between your fingertips, then smooth it into each clean, dry underarm until absorbed.\u003c\/p\u003e\u003c\/details\u003e\n\n\u003cdetails class=\"pb-faq-item\"\u003e\u003csummary\u003eWhat if it doesn't work for me?\u003c\/summary\u003e\u003cp\u003eYour first jar is covered by our 30-Day First Jar Promise. Contact us within 30 days of delivery and, if your claim is eligible, we'll refund the price paid for your first jar. \u003ca href=\"\/policies\/refund-policy#first-jar-promise\"\u003eTerms apply\u003c\/a\u003e.\u003c\/p\u003e\u003c\/details\u003e\n\n\u003cdetails class=\"pb-faq-item\"\u003e\u003csummary\u003eCan natural variations occur?\u003c\/summary\u003e\u003cp\u003eBecause Pure \u0026amp; Bloom is handmade in small batches with natural ingredients and without synthetic stabilisers, slight variations in texture may occasionally occur.\u003c\/p\u003e\u003c\/details\u003e\n\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is Pure \u0026 Bloom a deodorant or an antiperspirant?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Pure \u0026 Bloom is a deodorant. It helps neutralise odour without aluminium salts and without blocking your body's natural perspiration.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Does it contain baking soda?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. Pure \u0026 Bloom contains a small, carefully balanced amount of baking soda to support performance. Magnesium Hydroxide remains the leading ingredient in the formula.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is it suitable for easily irritated underarms?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Pure \u0026 Bloom was created with underarm comfort in mind, using Magnesium Hydroxide alongside bisabolol, calendula, squalane and plum kernel oil. Many of our happiest customers found us after other natural deodorants left their underarms feeling irritated or uncomfortable, and stayed because Pure \u0026 Bloom works.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How do I apply a cream deodorant?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Use the clean spatula to scoop out a pea-sized amount. Warm it briefly between your fingertips, then smooth it into each clean, dry underarm until absorbed.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What if it doesn't work for me?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Your first jar is covered by our 30-Day First Jar Promise. Contact us within 30 days of delivery and, if your claim is eligible, we'll refund the price paid for your first jar. Terms apply.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Can natural variations occur?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Because Pure \u0026 Bloom is handmade in small batches with natural ingredients and without synthetic stabilisers, slight variations in texture may occasionally occur.\"\n      }\n    }\n  ]\n}\n\u003c\/script\u003e\n","brand":"Pure \u0026 Bloom","offers":[{"title":"60g","offer_id":51443940491603,"sku":null,"price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/3837\/6019\/files\/GrapefruitCalm1.png?v=1788871154"},{"product_id":"moss-wood-natural-cream-deodorant","title":"Pure \u0026 Bloom Natural Cream Deodorant: Moss \u0026 Wood, 60g","description":"\u003cp\u003e\u003cstrong\u003eMore than deodorant. Care for your underarms.\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003ePowered by magnesium hydroxide to help neutralise odour, with nourishing plant oils and butters that leave underarms feeling soft, comfortable and cared for.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cblockquote style=\"margin:16px 0;padding:12px 16px;border-left:3px solid #A3B18A;background:#F7F5F0;font-style:italic;\"\u003e\n\"I've tried numerous natural deodorants from top of the range to bottom. I think Pure \u0026amp; Bloom is absolutely wonderful \u0026amp; the smell is so clean \u0026amp; fresh, I'd highly recommend this product.\"\u003cbr\u003e\n\u003cspan style=\"font-style:normal;font-weight:600;\"\u003eC.C., Verified Buyer\u003c\/span\u003e\n\u003c\/blockquote\u003e\n\n\u003cdiv style=\"margin:24px 0 4px;\"\u003e\n\u003cdiv style=\"font-size:11px;letter-spacing:2px;text-transform:uppercase;color:#A3B18A;font-weight:600;margin-bottom:8px;\"\u003eThe Scent\u003c\/div\u003e\n\u003ch3 style=\"margin:0 0 10px;font-family:'Raleway',sans-serif;font-size:19px;font-weight:600;color:#2c2c2c;line-height:1.3;\"\u003eEarthy, woody \u0026amp; quietly grounding.\u003c\/h3\u003e\n\u003cp style=\"margin:0 0 12px;font-size:15px;line-height:1.65;color:#535353;\"\u003eFresh lime and bergamot bring a clean, subtle lift, while petitgrain and clary sage create a green, aromatic heart. Vetiver, cedarwood and warm benzoin give the scent its deep woodland finish.\u003c\/p\u003e\n\u003cp style=\"margin:0 0 18px;font-size:15px;line-height:1.65;color:#535353;\"\u003eRefined and unisex, Moss \u0026amp; Wood stays close to the skin rather than overpowering.\u003c\/p\u003e\n\u003cdiv style=\"display:flex;flex-wrap:wrap;gap:14px 22px;\"\u003e\n\u003cdiv style=\"flex:0 1 130px;min-width:120px;\"\u003e\n\u003cdiv style=\"font-size:10.5px;letter-spacing:1.5px;text-transform:uppercase;color:#8a8a8a;font-weight:600;margin-bottom:4px;white-space:nowrap;\"\u003eFresh Lift\u003c\/div\u003e\n\u003cdiv style=\"font-size:13.5px;color:#535353;line-height:1.5;white-space:nowrap;\"\u003eLime · Bergamot\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:0 1 140px;min-width:130px;\"\u003e\n\u003cdiv style=\"font-size:10.5px;letter-spacing:1.5px;text-transform:uppercase;color:#8a8a8a;font-weight:600;margin-bottom:4px;white-space:nowrap;\"\u003eGreen Heart\u003c\/div\u003e\n\u003cdiv style=\"font-size:13.5px;color:#535353;line-height:1.5;white-space:nowrap;\"\u003ePetitgrain · Clary Sage\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:0 1 170px;min-width:150px;\"\u003e\n\u003cdiv style=\"font-size:10.5px;letter-spacing:1.5px;text-transform:uppercase;color:#8a8a8a;font-weight:600;margin-bottom:4px;white-space:nowrap;\"\u003eWoody Base\u003c\/div\u003e\n\u003cdiv style=\"font-size:13.5px;color:#535353;line-height:1.5;white-space:nowrap;\"\u003eVetiver · Cedarwood · Benzoin\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdetails class=\"pb-accordion\"\u003e\n\u003csummary\u003eWhy It Works\u003c\/summary\u003e\n\u003cdiv style=\"margin-top:8px;\"\u003e\n\u003cp\u003eMagnesium Hydroxide, our leading ingredient, neutralises odour without blocking natural perspiration. Bisabolol, calendula and squalane keep delicate underarm skin comfortable, with a small, balanced amount of baking soda supporting performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails class=\"pb-accordion\"\u003e\n\u003csummary\u003eHow to Use\u003c\/summary\u003e\n\u003cdiv style=\"margin-top:8px;\"\u003e\n\u003cp\u003eUse the clean spatula to scoop out a pea-sized amount. Warm it briefly between your fingertips, then smooth it into each clean, dry underarm until absorbed. Every jar comes with 3 reusable spatulas, so application always stays clean and hygienic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails class=\"pb-accordion\"\u003e\n\u003csummary\u003eFull Ingredients (INCI)\u003c\/summary\u003e\n\u003cdiv style=\"margin-top:8px;\"\u003e\n\u003cp\u003eMagnesium Hydroxide, Mangifera Indica Seed Butter, Butyrospermum Parkii Butter, Maranta Arundinacea Root Powder, Cocos Nucifera Oil, Squalane, Prunus Domestica Seed Oil, Kaolin, Candelilla Cera, Sodium Bicarbonate, Calendula Officinalis Flower Extract, Helianthus Annuus (Sunflower) Seed Oil, Leuconostoc\/Radish Root Ferment Filtrate, Lactobacillus\/Cocos Nucifera Fruit Extract, Tocopherol, Bisabolol, Vetiveria Zizanoides Root Oil, Cedrus Atlantica Wood Oil, Salvia Sclarea Oil, Citrus Aurantium Amara (Bitter Orange) Leaf\/Twig Oil, Citrus Aurantifolia (Lime) Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Styrax Benzoin Resin Extract, Citral*, Geraniol*, Limonene*, Linalool*.\u003c\/p\u003e\n\u003cp\u003e*Naturally occurring in essential oils. Exactly as printed on the jar. Nothing hidden, nothing simplified for the website.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails class=\"pb-accordion\"\u003e\n\u003csummary\u003eFAQ\u003c\/summary\u003e\n\u003cdiv style=\"margin-top:4px;\"\u003e\n\n\u003cdetails class=\"pb-faq-item\"\u003e\u003csummary\u003eIs Pure \u0026amp; Bloom a deodorant or an antiperspirant?\u003c\/summary\u003e\u003cp\u003ePure \u0026amp; Bloom is a deodorant. It helps neutralise odour without aluminium salts and without blocking your body's natural perspiration.\u003c\/p\u003e\u003c\/details\u003e\n\n\u003cdetails class=\"pb-faq-item\"\u003e\u003csummary\u003eDoes it contain baking soda?\u003c\/summary\u003e\u003cp\u003eYes. Pure \u0026amp; Bloom contains a small, carefully balanced amount of baking soda to support performance. Magnesium Hydroxide remains the leading ingredient in the formula.\u003c\/p\u003e\u003c\/details\u003e\n\n\u003cdetails class=\"pb-faq-item\"\u003e\u003csummary\u003eIs it suitable for easily irritated underarms?\u003c\/summary\u003e\u003cp\u003ePure \u0026amp; Bloom was created with underarm comfort in mind, using Magnesium Hydroxide alongside bisabolol, calendula, squalane and plum kernel oil. Many of our happiest customers found us after other natural deodorants left their underarms feeling irritated or uncomfortable, and stayed because Pure \u0026amp; Bloom works.\u003c\/p\u003e\u003c\/details\u003e\n\n\u003cdetails class=\"pb-faq-item\"\u003e\u003csummary\u003eHow do I apply a cream deodorant?\u003c\/summary\u003e\u003cp\u003eUse the clean spatula to scoop out a pea-sized amount. Warm it briefly between your fingertips, then smooth it into each clean, dry underarm until absorbed.\u003c\/p\u003e\u003c\/details\u003e\n\n\u003cdetails class=\"pb-faq-item\"\u003e\u003csummary\u003eWhat if it doesn't work for me?\u003c\/summary\u003e\u003cp\u003eYour first jar is covered by our 30-Day First Jar Promise. Contact us within 30 days of delivery and, if your claim is eligible, we'll refund the price paid for your first jar. \u003ca href=\"\/policies\/refund-policy#first-jar-promise\"\u003eTerms apply\u003c\/a\u003e.\u003c\/p\u003e\u003c\/details\u003e\n\n\u003cdetails class=\"pb-faq-item\"\u003e\u003csummary\u003eCan natural variations occur?\u003c\/summary\u003e\u003cp\u003eBecause Pure \u0026amp; Bloom is handmade in small batches with natural ingredients and without synthetic stabilisers, slight variations in texture may occasionally occur.\u003c\/p\u003e\u003c\/details\u003e\n\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is Pure \u0026 Bloom a deodorant or an antiperspirant?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Pure \u0026 Bloom is a deodorant. It helps neutralise odour without aluminium salts and without blocking your body's natural perspiration.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Does it contain baking soda?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. Pure \u0026 Bloom contains a small, carefully balanced amount of baking soda to support performance. Magnesium Hydroxide remains the leading ingredient in the formula.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is it suitable for easily irritated underarms?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Pure \u0026 Bloom was created with underarm comfort in mind, using Magnesium Hydroxide alongside bisabolol, calendula, squalane and plum kernel oil. Many of our happiest customers found us after other natural deodorants left their underarms feeling irritated or uncomfortable, and stayed because Pure \u0026 Bloom works.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How do I apply a cream deodorant?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Use the clean spatula to scoop out a pea-sized amount. Warm it briefly between your fingertips, then smooth it into each clean, dry underarm until absorbed.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What if it doesn't work for me?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Your first jar is covered by our 30-Day First Jar Promise. Contact us within 30 days of delivery and, if your claim is eligible, we'll refund the price paid for your first jar. Terms apply.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Can natural variations occur?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Because Pure \u0026 Bloom is handmade in small batches with natural ingredients and without synthetic stabilisers, slight variations in texture may occasionally occur.\"\n      }\n    }\n  ]\n}\n\u003c\/script\u003e\n","brand":"Pure \u0026 Bloom","offers":[{"title":"60g","offer_id":51443948585299,"sku":null,"price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/3837\/6019\/files\/Moss_Wood1.png?v=1788871077"},{"product_id":"cloud-serenity-natural-cream-deodorant","title":"Pure \u0026 Bloom Natural Cream Deodorant: Cloud Serenity, 60g","description":"\u003cp\u003e\u003cstrong\u003eMore than deodorant. Skincare for your underarms.\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eMagnesium Hydroxide-led, not baking soda. Every essential oil named, nothing hidden behind \"Parfum.\"\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cblockquote style=\"margin:16px 0;padding:12px 16px;border-left:3px solid #A3B18A;background:#F7F5F0;font-style:italic;\"\u003e\n\"Best natural deodorant I've ever tried! It smells lovely, spreads well and, most importantly, actually works. Highly recommend!\"\u003cbr\u003e\n\u003cspan style=\"font-style:normal;font-weight:600;\"\u003eDiana, Verified Buyer\u003c\/span\u003e\n\u003c\/blockquote\u003e\n\n\u003cdiv style=\"margin:24px 0 4px;\"\u003e\n\u003cdiv style=\"font-size:11px;letter-spacing:2px;text-transform:uppercase;color:#A3B18A;font-weight:600;margin-bottom:8px;\"\u003eThe Scent\u003c\/div\u003e\n\u003ch3 style=\"margin:0 0 10px;font-family:'Raleway',sans-serif;font-size:19px;font-weight:600;color:#2c2c2c;line-height:1.3;\"\u003eCalm, clean \u0026amp; softly comforting.\u003c\/h3\u003e\n\u003cp style=\"margin:0 0 12px;font-size:15px;line-height:1.65;color:#535353;\"\u003eBergamot brings a gentle freshness, while lavender and clary sage create a calm, aromatic heart. Amyris and warm benzoin soften the blend with a smooth, powdery finish.\u003c\/p\u003e\n\u003cp style=\"margin:0 0 18px;font-size:15px;line-height:1.65;color:#535353;\"\u003eQuiet and comforting, Cloud Serenity feels like clean skin, soft linen and a moment to breathe.\u003c\/p\u003e\n\u003cdiv style=\"display:flex;flex-wrap:wrap;gap:14px 22px;\"\u003e\n\u003cdiv style=\"flex:0 1 120px;min-width:110px;\"\u003e\n\u003cdiv style=\"font-size:10.5px;letter-spacing:1.5px;text-transform:uppercase;color:#8a8a8a;font-weight:600;margin-bottom:4px;white-space:nowrap;\"\u003eFresh Opening\u003c\/div\u003e\n\u003cdiv style=\"font-size:13.5px;color:#535353;line-height:1.5;\"\u003eBergamot\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:0 1 167px;min-width:126px;\"\u003e\n\u003cdiv style=\"font-size:10.5px;letter-spacing:1.5px;text-transform:uppercase;color:#8a8a8a;font-weight:600;margin-bottom:4px;white-space:nowrap;\"\u003eCalm Heart\u003c\/div\u003e\n\u003cdiv style=\"font-size:13.5px;color:#535353;line-height:1.5;\"\u003eLavender · Clary Sage\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:0 1 132px;min-width:110px;\"\u003e\n\u003cdiv style=\"font-size:10.5px;letter-spacing:1.5px;text-transform:uppercase;color:#8a8a8a;font-weight:600;margin-bottom:4px;white-space:nowrap;\"\u003eSoft Base\u003c\/div\u003e\n\u003cdiv style=\"font-size:13.5px;color:#535353;line-height:1.5;\"\u003eAmyris · Benzoin\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdetails class=\"pb-accordion\"\u003e\n\u003csummary\u003eWhy It Works\u003c\/summary\u003e\n\u003cdiv style=\"margin-top:8px;\"\u003e\n\u003cp\u003eMagnesium Hydroxide, our leading ingredient, neutralises odour without blocking natural perspiration. Bisabolol, calendula and squalane keep delicate underarm skin comfortable, with a small, balanced amount of baking soda supporting performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails class=\"pb-accordion\"\u003e\n\u003csummary\u003eHow to Use\u003c\/summary\u003e\n\u003cdiv style=\"margin-top:8px;\"\u003e\n\u003cp\u003eUse the clean spatula to scoop out a pea-sized amount. Warm it briefly between your fingertips, then smooth it into each clean, dry underarm until absorbed. Every jar comes with 3 reusable spatulas, so application always stays clean and hygienic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails class=\"pb-accordion\"\u003e\n\u003csummary\u003eFull Ingredients (INCI)\u003c\/summary\u003e\n\u003cdiv style=\"margin-top:8px;\"\u003e\n\u003cp\u003eMagnesium Hydroxide, Mangifera Indica Seed Butter, Butyrospermum Parkii Butter, Maranta Arundinacea Root Powder, Cocos Nucifera Oil, Squalane, Prunus Domestica Seed Oil, Kaolin, Candelilla Cera, Sodium Bicarbonate, Calendula Officinalis Flower Extract, Helianthus Annuus (Sunflower) Seed Oil, Leuconostoc\/Radish Root Ferment Filtrate, Lactobacillus\/Cocos Nucifera Fruit Extract, Tocopherol, Bisabolol, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Lavandula Angustifolia Oil, Salvia Sclarea Oil, Amyris Balsamifera Oil, Styrax Benzoin Resin Extract, Citral*, Limonene*, Linalool*, Geraniol*.\u003c\/p\u003e\n\u003cp\u003e*Naturally occurring in essential oils. Exactly as printed on the jar. Nothing hidden, nothing simplified for the website.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails class=\"pb-accordion\"\u003e\n\u003csummary\u003eFAQ\u003c\/summary\u003e\n\u003cdiv style=\"margin-top:4px;\"\u003e\n\n\u003cdetails class=\"pb-faq-item\"\u003e\u003csummary\u003eIs Pure \u0026amp; Bloom a deodorant or an antiperspirant?\u003c\/summary\u003e\u003cp\u003ePure \u0026amp; Bloom is a deodorant. It helps neutralise odour without aluminium salts and without blocking your body's natural perspiration.\u003c\/p\u003e\u003c\/details\u003e\n\n\u003cdetails class=\"pb-faq-item\"\u003e\u003csummary\u003eDoes it contain baking soda?\u003c\/summary\u003e\u003cp\u003eYes. Pure \u0026amp; Bloom contains a small, carefully balanced amount of baking soda to support performance. Magnesium Hydroxide remains the leading ingredient in the formula.\u003c\/p\u003e\u003c\/details\u003e\n\n\u003cdetails class=\"pb-faq-item\"\u003e\u003csummary\u003eIs it suitable for easily irritated underarms?\u003c\/summary\u003e\u003cp\u003ePure \u0026amp; Bloom was created with underarm comfort in mind, using Magnesium Hydroxide alongside bisabolol, calendula, squalane and plum kernel oil. Many of our happiest customers found us after other natural deodorants left their underarms feeling irritated or uncomfortable, and stayed because Pure \u0026amp; Bloom works.\u003c\/p\u003e\u003c\/details\u003e\n\n\u003cdetails class=\"pb-faq-item\"\u003e\u003csummary\u003eHow do I apply a cream deodorant?\u003c\/summary\u003e\u003cp\u003eUse the clean spatula to scoop out a pea-sized amount. Warm it briefly between your fingertips, then smooth it into each clean, dry underarm until absorbed.\u003c\/p\u003e\u003c\/details\u003e\n\n\u003cdetails class=\"pb-faq-item\"\u003e\u003csummary\u003eWhat if it doesn't work for me?\u003c\/summary\u003e\u003cp\u003eYour first jar is covered by our 30-Day First Jar Promise. Contact us within 30 days of delivery and, if your claim is eligible, we'll refund the price paid for your first jar. \u003ca href=\"\/policies\/refund-policy#first-jar-promise\"\u003eTerms apply\u003c\/a\u003e.\u003c\/p\u003e\u003c\/details\u003e\n\n\u003cdetails class=\"pb-faq-item\"\u003e\u003csummary\u003eCan natural variations occur?\u003c\/summary\u003e\u003cp\u003eBecause Pure \u0026amp; Bloom is handmade in small batches with natural ingredients and without synthetic stabilisers, slight variations in texture may occasionally occur.\u003c\/p\u003e\u003c\/details\u003e\n\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is Pure \u0026 Bloom a deodorant or an antiperspirant?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Pure \u0026 Bloom is a deodorant. It helps neutralise odour without aluminium salts and without blocking your body's natural perspiration.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Does it contain baking soda?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. Pure \u0026 Bloom contains a small, carefully balanced amount of baking soda to support performance. Magnesium Hydroxide remains the leading ingredient in the formula.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is it suitable for easily irritated underarms?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Pure \u0026 Bloom was created with underarm comfort in mind, using Magnesium Hydroxide alongside bisabolol, calendula, squalane and plum kernel oil. Many of our happiest customers found us after other natural deodorants left their underarms feeling irritated or uncomfortable, and stayed because Pure \u0026 Bloom works.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How do I apply a cream deodorant?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Use the clean spatula to scoop out a pea-sized amount. Warm it briefly between your fingertips, then smooth it into each clean, dry underarm until absorbed.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What if it doesn't work for me?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Your first jar is covered by our 30-Day First Jar Promise. Contact us within 30 days of delivery and, if your claim is eligible, we'll refund the price paid for your first jar. Terms apply.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Can natural variations occur?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Because Pure \u0026 Bloom is handmade in small batches with natural ingredients and without synthetic stabilisers, slight variations in texture may occasionally occur.\"\n      }\n    }\n  ]\n}\n\u003c\/script\u003e\n","brand":"Pure \u0026 Bloom","offers":[{"title":"60g","offer_id":52051663716691,"sku":null,"price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/3837\/6019\/files\/CloudSerenity1_58550077-3504-4d18-a954-9fd62b106dd2.png?v=1788870937"},{"product_id":"citrus-paradise-natural-cream-deodorant","title":"Pure \u0026 Bloom Natural Cream Deodorant: Citrus Paradise, 60g","description":"\u003cp\u003e\u003cstrong\u003eMore than deodorant. Skincare for your underarms.\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eMagnesium Hydroxide-led, not baking soda. Every essential oil named, nothing hidden behind \"Parfum.\"\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cblockquote style=\"margin:16px 0;padding:12px 16px;border-left:3px solid #A3B18A;background:#F7F5F0;font-style:italic;\"\u003e\n\"Id like to highly recommend this product. Very sensitise\/moisturising for the skin and making me smell nice all day, it doesn't stop from sweating which is very important, but kills all the outdoor. If you looking for natural protection for the all year round this is it!!!!\"\u003cbr\u003e\n\u003cspan style=\"font-style:normal;font-weight:600;\"\u003eKaskasfunkynails, Verified Buyer\u003c\/span\u003e\n\u003c\/blockquote\u003e\n\n\u003cdiv style=\"margin:24px 0 4px;\"\u003e\n\u003cdiv style=\"font-size:11px;letter-spacing:2px;text-transform:uppercase;color:#A3B18A;font-weight:600;margin-bottom:8px;\"\u003eThe Scent\u003c\/div\u003e\n\u003ch3 style=\"margin:0 0 10px;font-family:'Raleway',sans-serif;font-size:19px;font-weight:600;color:#2c2c2c;line-height:1.3;\"\u003eBright, juicy \u0026amp; joyfully uplifting.\u003c\/h3\u003e\n\u003cp style=\"margin:0 0 12px;font-size:15px;line-height:1.65;color:#535353;\"\u003eSweet orange and mandarin open with a burst of juicy brightness. Bergamot, lime and grapefruit add a clean citrus sparkle, while warm benzoin gently softens the finish.\u003c\/p\u003e\n\u003cp style=\"margin:0 0 18px;font-size:15px;line-height:1.65;color:#535353;\"\u003eFresh and energising without smelling sharp, Citrus Paradise brings a little sunshine to your everyday routine.\u003c\/p\u003e\n\u003cdiv style=\"display:flex;flex-wrap:wrap;gap:14px 22px;\"\u003e\n\u003cdiv style=\"flex:0 1 181px;min-width:138px;\"\u003e\n\u003cdiv style=\"font-size:10.5px;letter-spacing:1.5px;text-transform:uppercase;color:#8a8a8a;font-weight:600;margin-bottom:4px;white-space:nowrap;\"\u003eJuicy Opening\u003c\/div\u003e\n\u003cdiv style=\"font-size:13.5px;color:#535353;line-height:1.5;\"\u003eSweet Orange · Mandarin\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:0 1 216px;min-width:168px;\"\u003e\n\u003cdiv style=\"font-size:10.5px;letter-spacing:1.5px;text-transform:uppercase;color:#8a8a8a;font-weight:600;margin-bottom:4px;white-space:nowrap;\"\u003eCitrus Heart\u003c\/div\u003e\n\u003cdiv style=\"font-size:13.5px;color:#535353;line-height:1.5;\"\u003eBergamot · Lime · Grapefruit\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:0 1 120px;min-width:110px;\"\u003e\n\u003cdiv style=\"font-size:10.5px;letter-spacing:1.5px;text-transform:uppercase;color:#8a8a8a;font-weight:600;margin-bottom:4px;white-space:nowrap;\"\u003eWarm Base\u003c\/div\u003e\n\u003cdiv style=\"font-size:13.5px;color:#535353;line-height:1.5;\"\u003eBenzoin\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdetails class=\"pb-accordion\"\u003e\n\u003csummary\u003eWhy It Works\u003c\/summary\u003e\n\u003cdiv style=\"margin-top:8px;\"\u003e\n\u003cp\u003eMagnesium Hydroxide, our leading ingredient, neutralises odour without blocking natural perspiration. Bisabolol, calendula and squalane keep delicate underarm skin comfortable, with a small, balanced amount of baking soda supporting performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails class=\"pb-accordion\"\u003e\n\u003csummary\u003eHow to Use\u003c\/summary\u003e\n\u003cdiv style=\"margin-top:8px;\"\u003e\n\u003cp\u003eUse the clean spatula to scoop out a pea-sized amount. Warm it briefly between your fingertips, then smooth it into each clean, dry underarm until absorbed. Every jar comes with 3 reusable spatulas, so application always stays clean and hygienic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails class=\"pb-accordion\"\u003e\n\u003csummary\u003eFull Ingredients (INCI)\u003c\/summary\u003e\n\u003cdiv style=\"margin-top:8px;\"\u003e\n\u003cp\u003eMagnesium Hydroxide, Mangifera Indica Seed Butter, Butyrospermum Parkii Butter, Maranta Arundinacea Root Powder, Cocos Nucifera Oil, Squalane, Prunus Domestica Seed Oil, Kaolin, Candelilla Cera, Sodium Bicarbonate, Calendula Officinalis Flower Extract, Helianthus Annuus (Sunflower) Seed Oil, Leuconostoc\/Radish Root Ferment Filtrate, Lactobacillus\/Cocos Nucifera Fruit Extract, Tocopherol, Bisabolol, Citrus Sinensis (Orange) Peel Oil, Citrus Reticulata (Mandarin) Peel Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Citrus Aurantifolia (Lime) Oil, Citrus Paradisi (Grapefruit) Peel Oil, Styrax Benzoin Resin Extract, Citral*, Limonene*, Linalool*, Geraniol*.\u003c\/p\u003e\n\u003cp\u003e*Naturally occurring in essential oils. Exactly as printed on the jar. Nothing hidden, nothing simplified for the website.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails class=\"pb-accordion\"\u003e\n\u003csummary\u003eFAQ\u003c\/summary\u003e\n\u003cdiv style=\"margin-top:4px;\"\u003e\n\n\u003cdetails class=\"pb-faq-item\"\u003e\u003csummary\u003eIs Pure \u0026amp; Bloom a deodorant or an antiperspirant?\u003c\/summary\u003e\u003cp\u003ePure \u0026amp; Bloom is a deodorant. It helps neutralise odour without aluminium salts and without blocking your body's natural perspiration.\u003c\/p\u003e\u003c\/details\u003e\n\n\u003cdetails class=\"pb-faq-item\"\u003e\u003csummary\u003eDoes it contain baking soda?\u003c\/summary\u003e\u003cp\u003eYes. Pure \u0026amp; Bloom contains a small, carefully balanced amount of baking soda to support performance. Magnesium Hydroxide remains the leading ingredient in the formula.\u003c\/p\u003e\u003c\/details\u003e\n\n\u003cdetails class=\"pb-faq-item\"\u003e\u003csummary\u003eIs it suitable for easily irritated underarms?\u003c\/summary\u003e\u003cp\u003ePure \u0026amp; Bloom was created with underarm comfort in mind, using Magnesium Hydroxide alongside bisabolol, calendula, squalane and plum kernel oil. Many of our happiest customers found us after other natural deodorants left their underarms feeling irritated or uncomfortable, and stayed because Pure \u0026amp; Bloom works.\u003c\/p\u003e\u003c\/details\u003e\n\n\u003cdetails class=\"pb-faq-item\"\u003e\u003csummary\u003eHow do I apply a cream deodorant?\u003c\/summary\u003e\u003cp\u003eUse the clean spatula to scoop out a pea-sized amount. Warm it briefly between your fingertips, then smooth it into each clean, dry underarm until absorbed.\u003c\/p\u003e\u003c\/details\u003e\n\n\u003cdetails class=\"pb-faq-item\"\u003e\u003csummary\u003eWhat if it doesn't work for me?\u003c\/summary\u003e\u003cp\u003eYour first jar is covered by our 30-Day First Jar Promise. Contact us within 30 days of delivery and, if your claim is eligible, we'll refund the price paid for your first jar. \u003ca href=\"\/policies\/refund-policy#first-jar-promise\"\u003eTerms apply\u003c\/a\u003e.\u003c\/p\u003e\u003c\/details\u003e\n\n\u003cdetails class=\"pb-faq-item\"\u003e\u003csummary\u003eCan natural variations occur?\u003c\/summary\u003e\u003cp\u003eBecause Pure \u0026amp; Bloom is handmade in small batches with natural ingredients and without synthetic stabilisers, slight variations in texture may occasionally occur.\u003c\/p\u003e\u003c\/details\u003e\n\n\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is Pure \u0026 Bloom a deodorant or an antiperspirant?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Pure \u0026 Bloom is a deodorant. 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