I
No toxins
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No shortcuts
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No compromises

Natural? Prove it.

Plenty of “natural” deodorants still throw in synthetic fragrance, lab-derived fillers — and call it good.

We don’t cut corners.

At Pure & Bloom, 100% natural means exactly that!

No “parfum.” No shortcuts. No pretending.

🌸 NATURAL. INTENTIONAL. NO COMPROMISES

Who said natural has to be basic?

No aluminium, no fluff, no greenwashing.

Just potent, plant-powered formulas, with a touch of bold.

Crafted by hand, built on care, not trends.

For those who want more than clean.

For those who want real.

Discover Our Philosophy
100% Natural
Cruelty-Free
Hand Made in the UK
Vegan

Crafted with Care

Every jar is made in small batches in the UK, using only natural ingredients and gentle methods.

We believe that what touches your skin should be as pure as nature intended. That’s why we choose plant-based ingredients like mango butter, calendula oil and bisabolol, each chosen for a reason, each blended by hand.


No toxins. No shortcuts. No compromises.

Just a carefully balanced formula that works with your body, not against it.


See ingredients
  • Who says luxury can’t be natural? ✨

    🌿 Our Plum Kernel Oil is pure, potent, and found in high-end skincare around the world 🌍💧

  • Who says calm can’t be powerful? ✨

    🌿 Bisabolol is a golden botanical active that soothes, restores and protects, a luxury your skin can feel 💛💧

  • Nature meets innovation 🌿

    🧬 Our coconut & radish root ferment keeps your skin calm, balanced, and beautifully protected, without the harsh stuff ❌🧴

  • Crafted with Heart 💛

    👐 Every jar is made in small batches – by hand, with care, and full transparency.

🛡️ BIODEFENCE COMPLEX™ + 💧 DERMOCALM COMPLEX™

Two complexes. One signature formula. Powered by nature.


At Pure & Bloom, we believe a deodorant should do more than mask odor, it should protect, soothe, and support your skin’s balance.

That’s why we created our unique synergy: a high-performance blend that works in harmony with your body, not against it.

Read More

Tired of “natural” deodorants that weren’t really natural?

So was I.

When every product started to feel the same, full of shortcuts and “parfum” disguised as natural fragrance, I decided to create my own.

A deodorant that’s truly clean, gentle, and made with care.

Read my story