Journal

Learn how to read the first ingredients in a natural deodorant and why Magnesium Hydroxide leads every Pure & Bloom cream deodorant.

Cream deodorant works differently from a stick or spray. Learn how much to use, when to apply it and how to get effective odour protection without overloading your skin.

Still noticing underarm odour after showering? It is not always about hygiene. Learn how bacteria, sweat, clothing and deodorant can affect body odour, and what may help.

Many customers discover Pure & Bloom after another deodorant leaves their underarms irritated. Learn what may cause a reaction and why formula matters.

Most natural deodorant comparisons list ingredients and call it a day. Here's what actually separates Pure & Bloom from Wild and Fussy, and why it matters for sensitive skin.

Deodorant and antiperspirant do different jobs. Learn how each one works, what happens to sweat and how to choose the right option for you.

How can a natural deodorant stay fresh without synthetic preservatives? Discover how formulation, water content and careful production protect the product.

Sensitive underarms need more than a gentle sounding label. Learn which deodorant ingredients may help reduce irritation while still controlling odour.

What does “parfum” really mean on a deodorant label? Learn what this single word can include and how to make a more informed fragrance choice.