Free eBook with Every Deodorant

Buy any Pure & Bloom natural cream deodorant and get our new digital eBook free

Choose your scent and receive What to Do When, a practical digital guide answering 11 everyday health questions.

Pure and Bloom natural cream deodorant jar What to Do When digital eBook
£18 Free UK delivery Free digital eBook sent by email

“Ever since using your product I have not had any issues with irritation on my arm pits, I'm so so happy this is the only deodorant that has worked for my skin!!!”

@xbxbydoll333, Instagram

Choose your scent

Cloud Serenity

Cloud Serenity

£18

Choose Cloud Serenity
Blossom Soft

Blossom Soft

£18

Choose Blossom Soft
Moss and Wood

Moss & Wood

£18

Choose Moss & Wood
Citrus Paradise

Citrus Paradise

£18

Choose Citrus Paradise
Grapefruit Calm

Grapefruit Calm

£18

Choose Grapefruit Calm

Inside “What to Do When…”

  • Why am I always tired?
  • How can I sleep better?
  • What should I do at the first sign of a cold?
  • Why does water go straight through me?

Plus seven more everyday questions, practical steps and a printable seven day self test.


More than deodorant. Skincare for your underarms.

Pure & Bloom is a natural deodorant cream handmade in Yorkshire. Magnesium Hydroxide is our leading ingredient, supported by a small amount of bicarbonate, Arrowroot, Kaolin and carefully selected skincare oils. It provides effective odour protection while being kind to your underarms. No aluminium and no synthetic fragrance.


Frequently asked questions

Will it help control odour?

Yes. Magnesium Hydroxide neutralises odour-causing bacteria, while Arrowroot and Kaolin help absorb moisture through the day.

Does it stop sweating?

No. Pure & Bloom is a deodorant, not an antiperspirant. It controls odour without blocking your body's natural perspiration.

How do I apply a cream deodorant?

Take a small amount on your fingertip and massage it into clean, dry underarms until it disappears. A little goes a long way.

How will I receive the eBook?

It is added to your order automatically. You will receive it as a digital download by email after your order is placed.


Choose Your Deodorant