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Handmade in Yorkshire
Small batches
🌿 What’s Inside – Our Ingredients
At Pure & Bloom, we believe in complete transparency.
We carefully select each ingredient based on its purpose, purity, and skin compatibility. No fillers. No shortcuts. Just honest, plant-based care.
🧴 Nourishing & Skin-Loving Base
Mango Butter (Mangifera Indica Seed Butter)
Rich in antioxidants and fatty acids. Deeply moisturising, softens dry skin and supports elasticity.
Shea Butter (Butyrospermum Parkii Butter)
A classic skin soother. Helps restore moisture and strengthen the skin barrier.
Fractionated Coconut Oil (Cocos Nucifera Oil)
Lightweight and non-greasy. Enhances spreadability and quick absorption.
Olive-Derived Squalane (Squalane)
Biocompatible with the skin. Prevents moisture loss and leaves skin silky-smooth.
Plum Kernel Oil (Prunus Domestica Seed Oil)
A luxurious, non-comedogenic oil. Nourishes sensitive skin and delivers vitamin E and omega fatty acids.
Candelilla Wax (Candelilla Cera)
A vegan wax that gives the balm structure and stability. Also acts as a moisture barrier.
🌬️ Odour Neutralising & Moisture-Controlling
Magnesium Hydroxide
Helps balance skin pH and inhibit bacteria that cause odour – without blocking sweat glands.
Arrowroot Powder (Maranta Arundinacea Root Powder)
A gentle, absorbent plant starch that reduces moisture without overdrying the skin.
White Kaolin Clay (Kaolin)
Ultra-fine mineral clay that absorbs excess sebum and sweat while calming the skin.
Baking Soda (reduced amount) (Sodium Bicarbonate)
Neutralises odour effectively. We use a minimal amount to reduce the risk of irritation.
✨ Active & Functional Additives
Vitamin E (Tocopherol)
A natural antioxidant that helps preserve oils and supports skin regeneration.
Bisabolol
A calming agent derived from chamomile. Reduces redness and irritation.
Radish Root Ferment Filtrate (Leuconostoc/Radish Root Ferment Filtrate)
A probiotic-based, natural antimicrobial that supports the skin’s microbiome and prolongs product freshness.
AMTicide® Coconut (Lactobacillus/Cocos Nucifera Fruit Extract)
A natural antimicrobial ferment that protects against yeast and fungi. Gentle and skin-friendly.
💡 Note: Our fragrance blends are made exclusively with essential oils and natural extracts — no synthetic fragrance, ever.
INCI
Ingredients:
Magnesium Hydroxide, Mangifera Indica Seed Butter, Butyrospermum Parkii Butter, Maranta Arundinacea Root Powder, Cocos Nucifera Oil, Squalane, Prunus Domestica Seed Oil, Kaolin, Euphorbia Cerifera Cera, Calendula Officinalis Flower Extract, Helianthus Annuus Seed Oil, Sodium Bicarbonate, Leuconostoc/Radish Root Ferment Filtrate, Lactobacillus/Cocos Nucifera Fruit Extract, Tocopherol, Bisabolol, Parfum (Essential Oils Blend).
🌸 Blossom Soft
INCI:Pelargonium Graveolens Oil, Cananga Odorata Flower Oil, Styrax Benzoin Resin Extract, Vanilla Planifolia Extract, Amyris Balsamifera Bark Oil, Lavandula Angustifolia Oil.
🍊 Grapefruit Calm
INCI: Citrus Paradisi Peel Oil, Citrus Aurantifolia Distilled Peel Oil, Citrus Aurantium Amara Leaf/Twig Oil, Cedrus Atlantica Bark Oil, Vanilla Planifolia Extract, Styrax Benzoin Resin Extract.
🌿 Moss & Wood
INCI: Vetiveria Zizanoides Root Oil, Cedrus Atlantica Bark Oil, Salvia Sclarea Oil, Citrus Aurantium Amara Leaf/Twig Oil, Citrus Aurantifolia Distilled Peel Oil, Citrus Aurantium Bergamia Peel Oil, Styrax Benzoin Resin Extract.
☁️ Cloud Serenity
INCI: Citrus Aurantium Bergamia Peel Oil, Lavandula Angustifolia Oil, Salvia Sclarea Oil, Amyris Balsamifera Bark Oil, Styrax Benzoin Resin Extract.
🍋 Citrus Paradise
INCI: Citrus Sinensis Peel Oil, Citrus Reticulata Peel Oil, Citrus Aurantium Bergamia Peel Oil, Citrus Aurantifolia Distilled Peel Oil, Citrus Paradisi Peel Oil, Styrax Benzoin Resin Extract.
🎄 Christmas Eve (Limited Edition)
INCI: Citrus Sinensis Peel Oil, Citrus Reticulata Peel Oil, Syzygium Aromaticum Bud Oil, Myristica Fragrans Kernel Oil, Vanilla Planifolia Extract, Styrax Benzoin Resin Extract.
🧴 How to Use
Pure & simple – your daily ritual.
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Scoop a small amount using the provided spatula.
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Warm gently between your fingertips to melt the balm slightly.
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Apply to clean, dry underarms.
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Massage into the skin until fully absorbed. A little goes a long way.
🌿 Tip: Best used on fresh skin after a shower.
💛 Note: Always use the spatula – it keeps your deodorant clean and fresh.
Have a question?
Small magnesium crystals in your deodorant?
Don’t worry, they’re completely natural.
Because our deodorant is 100% natural and free from synthetic stabilisers, you may notice magnesium mineral crystals.
They melt instantly on contact with warm skin, that’s proof your deodorant is alive with nature, not chemistry ✨
Each jar of Pure & Bloom is hand-poured in small batches, made without fillers or synthetic smoothers.
It’s a gentle reminder that nature doesn’t aim for perfection — it creates authenticity. 💛
🚫 No Aluminium – Because Sweating Is Natural
At Pure & Bloom, we believe your body knows what it’s doing.
That’s why our deodorant is 100% free from aluminium salts, which are commonly used in antiperspirants to block sweat by clogging pores.
But here’s the truth:
Sweating is natural, necessary and healthy. It helps your body regulate temperature and flush out toxins. Blocking it can disturb this balance – and may cause irritation or buildup.
Instead of fighting your body, we work with it.
Our formula neutralises odour, absorbs moisture, and supports the skin’s microbiome – so you stay fresh, dry and comfortable, without compromising your health.
🌿 Don’t kill. Support.
Most deodorants kill all bacteria – even the good ones.
The result? A disrupted microbiome, irritation… and even stronger body odour over time.
We do things differently.
🧬 Pure & Bloom deodorant supports your skin’s natural ecosystem.
It works with your body – not against it.