Pure & Bloom Natural Cream Deodorant: Grapefruit Calm, 60g

Grapefruit Calm

Natural Cream Deodorant · 60g

★★★★★(1 review)

Fresh, citrusy & softly uplifting

£18.00

✓Powerful odour protection
✓Kind to your underarms
✓No aluminium or synthetic fragrance

Handmade in YorkshireFree UK delivery

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Size:

60g

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Pure & Bloom Natural Cream Deodorant: Grapefruit Calm, 60g

£18.00

More than deodorant. Skincare for your underarms.
Magnesium Hydroxide-led, not baking soda. Every essential oil named, nothing hidden behind "Parfum."

"I had purchased the deodorant for the second time as Im very pleased with it.It smells nice, keeps me fresh all day and it's chemicals free!! Would highly recommend."
D., Verified Buyer

The Scent

Fresh, citrusy & quietly grounding.

Pink grapefruit and lime bring a crisp, vibrant freshness, balanced by the green character of petitgrain. Cedarwood, vanilla and warm benzoin create a smooth, grounded finish.

Clean and uplifting with a subtle woody depth, Grapefruit Calm is a refined unisex scent that never feels overpowering.

Crisp Opening

Pink Grapefruit · Lime

Green Heart

Petitgrain

Grounded Base

Cedarwood · Vanilla · Benzoin

Why It Works

Magnesium Hydroxide, our leading ingredient, neutralises odour without blocking natural perspiration. Bisabolol, calendula and squalane keep delicate underarm skin comfortable, with a small, balanced amount of baking soda supporting performance.

How to Use

Use the clean spatula to scoop out a pea-sized amount. Warm it briefly between your fingertips, then smooth it into each clean, dry underarm until absorbed. Every jar comes with 3 reusable spatulas, so application always stays clean and hygienic.

Full Ingredients (INCI)

Magnesium Hydroxide, Mangifera Indica Seed Butter, Butyrospermum Parkii Butter, Maranta Arundinacea Root Powder, Cocos Nucifera Oil, Squalane, Prunus Domestica Seed Oil, Kaolin, Candelilla Cera, Sodium Bicarbonate, Calendula Officinalis Flower Extract, Helianthus Annuus (Sunflower) Seed Oil, Leuconostoc/Radish Root Ferment Filtrate, Lactobacillus/Cocos Nucifera Fruit Extract, Tocopherol, Bisabolol, Citrus Paradisi (Grapefruit) Peel Oil, Citrus Aurantifolia (Lime) Oil, Citrus Aurantium Amara (Bitter Orange) Leaf/Twig Oil, Cedrus Atlantica Wood Oil, Vanilla Planifolia Fruit Extract, Styrax Benzoin Resin Extract, Citral*, Limonene*, Linalool*, Geraniol*.

*Naturally occurring in essential oils. Exactly as printed on the jar. Nothing hidden, nothing simplified for the website.

FAQ

Is Pure & Bloom a deodorant or an antiperspirant?

Pure & Bloom is a deodorant. It helps neutralise odour without aluminium salts and without blocking your body's natural perspiration.

Does it contain baking soda?

Yes. Pure & Bloom contains a small, carefully balanced amount of baking soda to support performance. Magnesium Hydroxide remains the leading ingredient in the formula.

Is it suitable for easily irritated underarms?

Pure & Bloom was created with underarm comfort in mind, using Magnesium Hydroxide alongside bisabolol, calendula, squalane and plum kernel oil. Many of our happiest customers found us after other natural deodorants left their underarms feeling irritated or uncomfortable, and stayed because Pure & Bloom works.

How do I apply a cream deodorant?

Use the clean spatula to scoop out a pea-sized amount. Warm it briefly between your fingertips, then smooth it into each clean, dry underarm until absorbed.

What if it doesn't work for me?

Your first jar is covered by our 30-Day First Jar Promise. Contact us within 30 days of delivery and, if your claim is eligible, we'll refund the price paid for your first jar. Terms apply.

Can natural variations occur?

Because Pure & Bloom is handmade in small batches with natural ingredients and without synthetic stabilisers, slight variations in texture may occasionally occur.

Close-up of an open Pure & Bloom jar showing the handmade cream texture

Handmade in Yorkshire

Tiny crystals. Nothing to worry about.

Because every jar is made by hand in small batches and contains no synthetic texture stabilisers, you may occasionally notice tiny mineral crystals as the cream settles over time or experiences changes in temperature.

This is a natural texture variation in our magnesium-rich formula. It is not a sign that the deodorant has spoiled. It does not affect its freshness or odour protection.

Simply part of a genuinely handmade formula.

The Pure & Bloom Standard